Saturday, January 9, 2010

UTV ignites heat for CHANCE PE DANCE


With less than a week to go for the release of the film, things are indeed heating up for CHANCE PE DANCE. While an array of song and dance numbers have already been unveiled, there is an entire promotional drive chalked out till the film's release. Public appearances, international visits, brand tie ups, in film advertisements - a lot is expected to happen during next few days which should heat the film to an optimum scale.

"There are various events planned for the film and would involve both Shahid and Genelia", confirms Siddharth Roy Kapur, CEO UTV Motion Pictures, "Other than Mumbai and other cities in India, they would be travelling to London and Dubai to create further awareness about the film. Moreover, there are quite a few brands with which we have tied and they too have started their own advertisements. Since the film has quite a lot of music and dance in it, we had to be doubly sure that all of this is presented to the target audiences though the well designed promos. Thankfully, public comments on this aspect have been all around positive as well."

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