Reliance Big Pictures release 3 IDIOTS; a Raju Hirani film of Vidhu Vinod Chopra production starring Aamir Khan, R. Madhavan, Sharmaan Joshi, Omi Vaidya has stormed the box office worldwide. The film has broken all the previous box office records for Indian films. More that 60 million people have watched the film in theatres and the numbers are only growing and the film has grossed over US $ 70 Million (Rs.315 crores) worldwide.
More people have watched 3 IDIOTS in two weeks than any other film so far. According to a Trade Expert, "3 IDIOTS is unstoppable. That's the truth. No Distributor, no Trade Expert can predict the business of this film"
In India the 2nd week occupancy of 3 IDIOTS fell by a mere 28% indicating a very strong word of mouth for the film, which has made the film a must see this winter. Most multiplexes have added 14 to 21 new shows in the 2ndweek compared to first week with 150 additionally shows. After a long time an Indian film has had such repeat audiences for a film.
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