BLUE music on pen drives & memory chips!

Bollywood's most ambitious and promising project, the much anticipated underwater extravaganza BLUE has added another feather to its cap.

For the first time in Bollywood, this underwater action thriller by Shree Ashtavinayak Cine Vision Ltd., pioneered by T-series, launched its music on pen drives and memory chips. And to do the honours were none other than Akshay Kumar and Music Maestro, the Oscar winner, A. R. Rahman, who has composed the soundtrack for the film.

Says Rahman, who is thrilled that his latest album is on a memory chip says, ''This is fantastic. What one must ensure is that the sound is of the highest quality.'' Rahman who has worked for the first time with Akshay Kumar, expressed his appreciation at such a move. ''It's a great idea for the movie industry and I was very excited when I heard about the digital release of the music. Anything new is exciting for people and those, who believe in owning legitimate music, would be excited by this product. It is also a gate opener for future expansions, because right now the music is going to have MP3 quality and then in future it could have more high quality WAV files like 96 k, 24 bit and people will definitely enjoy probably four times better than a CD quality of music. So this is a great starting point.''